People are turning to mortgages to help them tide over the present difficult time. The Coronavirus pandemic is putting undue pressure on them to manage finances more deftly. Business marketing for mortgage professionals calls for them to get in touch with and reassure their client base constantly. The best way to remain in touch with their potential customers is through SMS messaging. Up to 88% of the customers prefer to receive an SMS message over a voice call or email message. The use of an efficient SMS messaging service provider will help mortgage professionals expand their horizons and capture new markets. Here is the list of the best-working strategies for mortgage professionals to use for marketing.
Strategy #1 Improve Reaction Time
One of the most potent media resources in marketing is the use of text messaging. The effectiveness lies in the speed of delivery. Most people (around 90%) will read the SMS message they receive within 3 minutes of receiving it! This doesn't happen with the poster ads or the flyers you send out from important points in the region. It does not happen with the ads you take out in the magazines and websites. In fact, people pointedly ignore the ads while they read the content on the web pages.
Strategy #2 Increase Spending for Communication
During difficult times, expenses increase and it becomes difficult to provide an outlay for marketing over that which is already budgeted. But, more than 69% of businesses will consider an increase in spending on SMS networking and messaging for their businesses if they can see results. One way to cut down spending and improve results is to use the SMS telemarketing feature. Use the telemarketer service provider to build your mortgage broker service list and pass this on to your marketing team. You will save time and improve your turnover.
Strategy #3 Use Multiple Client Association to Improve Marketing Expertise
Markets are moving online, about this there is no doubt. And, messaging is now becoming the rote as compared to making phone calls. Enhance the mortgage services marketing expertise of your team through outsourcing. Hire companies to handle management so that you have professionals to call upon when you need to resolve issues. Using outsourced SMS service providers helps relieve an enormous burden for the mortgage professionals team. The backbone of marketing is communication. If you are in touch with your customer base at all times, you win. You can move in at the opportune moment and seal the deal. But when does this occur? Simple, you leave it to the SMS marketing service provider!
Strategy #4 Set Up an SMS Campaign
There is a solid reason for using the SMS campaign. About 3.3 billion people access the internet using their mobile phones. When you reach out to them using SMS messages, they read it, your product gets exposure. The speed of interaction increases making it possible for your company to cover more territory in a short time. Further, by 2025, about 70% of the mobile connections will happen on high-speed networks. This means communications will become faster.
Strategy #5 Increase Mobile Payment Options
More than 50% of marketers in North America say the most disruptive technology to date is the ability to make mobile payments to businesses. Customers choose a business that has easy payment options. They would like to contact mortgage service providers who give them an easy way to pay and receive money. Get the SMS messaging service provider to connect the messages and replies with fast links on your website. This will allow you to send and receive messages from clients who want mortgages or need to make payments on their mortgages.
Strategy #6 Use Eye-Catching Visual Content
There is nothing more boring than staring at lines and lines of text. Intersperse your content about mortgages with some interesting pictures and videos. So, even when the person has nothing new to search for he or she will take a look at the pictures and videos. This increases the interest factor of the website. Casual visitors will feel attracted when they see pictures and visuals. It also helps to give the visitor a better perspective of what they can expect from your company.
Strategy #7 Simplify Things
People become afraid to take the first step because they are sure that this will lead to many other complicated things. If you can convince your potential client that their application process will remain simple, they will be more inclined to use your service. For instance, you can make use of SMS messages to contact your client. The satisfaction of customers in communicating with a business using SMS messages was 73% compared to email messaging that was 24%.
You can see why it is worthwhile investing in SMS marketing. Choose a dependable SMS service provider and pick the bundle that provides the best features for your business. This single step will push your business out in front of the competition within weeks if not days.
