Mass texting is a popular thing among businesses at present. It helps businesses to communicate to a large group of customers at a time and save up on a lot of effort and time in the process. They can select cohorts of customers to send the message. Many industries use mass text messaging to update and keep track of their customers in general. There are some tools available in the market that helps you automate the process of mass texting as well to ease out the process of communicating with your customers and staying in touch with them.
There are specific tips for sending mass text messages using texting services. Read on as we discuss in detail.
The message
Firstly, you need to prepare the text word and the message. Preparing the message specifically for cohorts of customers is essential before you take up the mass text messaging for your business. You must follow business etiquette while texting messages. These templates can be saved for future use. Your message must be clear on the call to action. Make your message very clear about the reason for sending the message and what action the customers need to take post reading the message.
Choose the Recipients
Create the cohorts of customers based on specific criteria based on customer stage and pool. Creating cohorts for customers is not an easy task. Be judicious while choosing the recipients for clubbing into cohorts. These cohorts will help you in the process of mass texting. You can send a set communication to customers of a specific cohort at a time.
Keep growing your list of customers
As a business, you should not restrict your list of recipients to what it is today! Growing the list of recipients every time is a good idea to increase your customer base and if nothing, at least increasing your target audience.
Be careful of the mass texting settings
Double-check on the settings of your mass texting. Names of groups of customers should always be correct when you are sending across a specific communication. You can schedule and time your mass text to a time that is most appropriate for your customers or target audience, for that matter.
Time to send the message
Now that everything is in place, it is time to send across the messages. The mass texting automation tools help you to either send the message to the cohort of customers or schedule the message as per your requirement in the future.
Some things that you must ensure about the people you are sending the mass messages to are as follows:
• They must have opted in for receiving such messages.
• The message is relevant to then to the best of your knowledge.
• There is an option for people to opt-out of the mass texting group if they feel that it is not relevant to them.
Some of the best general practices related to mass text messaging include the following:
• The message should be simple and to-the-point
• Time the text right. Ensure that the messages are not timed oddly. The effectiveness of the messages gets reduced if the timing is not correct.
• Texting too many times with the same message will only reduce the effectiveness. Refrain from texting too often.
Not just sending mass texts, their responses should also be handled in the right way. Opt-outs, opt-ins, and customer replies should also be handled professionally. If you can send your messages in the right way, and follow the correct process, you might increase your target audience. You need to have your message in such a way that you can engage your audience and let them know what you have to offer.
Mass texting has proved to be a great way for small and big businesses to stay in touch with their customers and inform them about all that is relevant to their purpose. To optimize your mass texting efforts, you must follow the tips and tricks of the trade. There is much mass texting organization offering their services for businesses, select the best one that suits your requirement as per their offerings.
Benefits of mass texting
Some of the benefits of mass texting are listed as below:
• It saves a lot of money for the businesses as with one mass texting, you can communicate to many customers at a time.
• Curated for specific cohorts. You can decide on specific messages for cohorts of Customer, and be rest assured.
• You can spend a lot of time as each message to individual customers need not be curated.
Mass text messaging is gaining popularity among users across different sectors of businesses. Plan your mass text messaging attempts judiciously. Invest your time and effort in mass texting for the growth of your business.
