There is a lot happening in the world and in the USA in particular. The next big thing to occur is the U.S. Elections in 2020. It is the most waited thing by any American, to contribute their bit to democracy. The democracy which is to be staged by their President has put up the arsenals of electioneering. One of the arsenals to be out is text messaging.
Why is a text messaging trending in Elections?
It is a known fact that most Americans have access to mobiles and digital connections. More and more of them are active on social media platforms. The platforms provide an easy route for the candidates to reach out to the voters. But it is not always an effective strategy. The competition is high over the internet.
It is then only, they are coming to the basics. Business text messaging is the most powerful means of communication. In social media platforms or through digital means, the connection with people is not easy to establish. Text messaging on the other hand is something hard to miss. All this has started a messaging campaign by the candidates to join with the force.
What text messaging can do to Elections?
Text messaging can do a lot to the elections. The elections are more about getting support from the larger masses. And what good medium can be than text messaging. It can help in reaching the potential voters in the state. There are also better chances of conveying the election manifesto to the people.
Another aspect of text messaging is one can create a chain. It would be a chain of the band of supporters through a texting campaign. All this will help in going deep into the minds of voters. And all this will definitely help in getting wider support from the masses.
How is the text messaging gathering the grounds?
Text messaging is getting quite much attention from the candidates. Apart from getting wider support from the Americans up there, it has other roles too. It is seeing a role in the election campaign, make elections more involved and keep the foreign influence at bay. Let us see some of the role of text messaging in Elections 2020.
1. Reach the masses in the U.S.
This is something, which is of prime importance. The candidates are exploiting Business text messaging to garner support. Now people are seeing messages from unknown numbers. The way the messaging campaign is going on, it is becoming an essential component in the elections.
2. Increase the supporters’ base
Well, this something related to the former. But there is some difference between the two. Reaching out to a wider public is different than transferring them as potential voters. It is here that text messaging is doing the job.
Now in this age of big data, it is not difficult to reach the targeted voter. Conveying the message to the right person can do a big thing. All this will help in getting a large back of supporters.
3. Make elections more involved
Senior citizens are the ones whom you may not find the social media platforms. They are also highly unlikely to involve in the election campaigns. Now for them, the easiest way to connect is text messaging. It is easy to convey the electoral message through texting than any other aspect.
4. Voter Engagement
Engage voters one-on-one, learn more about what matters most to them.
5. Voter Surveys
Use SMS Polling to ask questions, gather voters' feedback from focus groups, and send surveys on important issues and collect feedback quickly.
6. Voter Mobilization
Motivate voters to vote, increase event attendance, and your fundraising.
