Text message marketing is a fast and inexpensive way to advertise to your target audience. Your target audience might be students at your school or university, but don’t limit yourself to targeting just them. The majority of teenagers have a cell phone, making it easy for you to reach out to any current or future student who has access to an text messaging service. You can even create an alias for your organization if you need specific names and contact information for different departments within your organization. With that in mind, it’s important not just to know about text message marketing as a means of advertising, but also what things you need in order to succeed with it as well.
In this article we’ll cover 6 tips for using texting as a marketing strategy in your school or university:
Promote Your New Or Existing Services
Text marketing is a great way to promote new services you are offering. You can use the introductory text message to generate interest in possible new customers. For example, if you just started offering a new service, you can promote it in a text message. You could also use this opportunity to announce new policies or an important event related to your business. Another thing you could do is promote your new services during times when students are most likely to receive them, such as when they are in the middle of exam season.
If your school or university is starting a new program or has some new initiatives you are excited about, you can promote them in a text message. In order to get the most out of this strategy, make sure you select the right list. Use this tip to select a list of people who have shown interest in your product or service before.
Create A Contest Or Sweepstakes
A contest or sweepstakes is a simple and effective way to get the attention of students. If you are looking to promote one of your student services, this is a great way to get their attention. For example, if you own your school’s sports teams, you can create a contest or sweepstakes that gives away tickets to upcoming games. You can also create a contest or sweepstakes around an event or activity that has a lot of meaning to your students, such as prom or graduation.
Keep It Short And Sweet
Short and sweet are the two words you should be thinking about when it comes to your texts. Make sure that you keep your texts short and sweet without being to informal. This is important in order to keep the tone of your texts on the formal side without being too formal. This will keep your texts from being too cold and impersonal, and instead make them feel more personal and friendly.
Try Out Location based Messaging
Location-based messaging allows you to use your phone’s location to send a message to a certain group of people. For example, you can create a text message that sends to only people who are nearby using their phone’s location. You can also do this with their phone’s GPS if they have that feature on their phone. Location-based messaging is a great way to get more precise results, especially if you are trying to reach just a certain kind of person. For example, if you own a restaurant, you can send messages to only those who are nearby.
Use Graphics In Your Texts
Graphic-based messages are a great way to add some pizzazz to your texts. You can use any graphics that you might have saved on your phone or laptop. You could also go online and use some of the thousands of graphics available on sites like Fiverr or Shutterstock. You could even use graphics from other sources, such as Google Images or Shutterstock, by searching for their logo. Graphics add pizzazz to your texts without taking up too much of your message, leaving more room for your message.
Test Different Kinds Of Advertising To Find What Works Best
Text message marketing is an easy way to test different advertising styles and see what works best for your brand. If you are just getting started with text messaging, you can start by testing different kinds of ads.
For example, you can test out the following kinds of ads:
- Push-based ads
- Interruptive ads
- Trail ads- Monetization ads
- Re-targeting ads
Conclusion
Text marketing is a great way to reach out to your target audience and promote your brand. With the right list of students, you can easily get their attention with short and sweet text messages that use graphics and location-based messaging. You can also use contests and sweepstakes to draw their attention, keep them interested, and make them want to receive your messages. Text marketing is an easy way of advertising, but you have to know how to do it right. With these tips and strategies, you’ll be well on your way to success with your texting campaigns.
