In today’s mobile-first world, nearly everyone has their phone on them at all times. As a result, many companies are turning to text messaging as a marketing strategy. But not all strategies are created equal. If you want your business to succeed in the future, you need to know about some of the upcoming trends that will help your business grow and expand into new markets. Fortunately, there are plenty of indications that suggest we will see an increase in the use of text messaging over social media as a marketing strategy in the coming years. In this article, we take a look at some of the most important trends that will influence how businesses use text Messaging for marketing purposes in 2023 and beyond.
Video Marketing Will Be More Popular
By 2023, video ad revenue is expected to exceed that of all other forms of advertising. This will be especially true in Asia, where mobile video ad spending is projected to exceed $7 billion in 2017. With the amount of attention that video content receives these days, it’s no surprise that video advertising is rapidly rising in popularity. Experts predict that by 2021, nearly 2/3 of the world’s internet population will be watching video content every day. Video content is also highly likely to remain a top marketing trend in the coming years, as more and more people look to video as a way to connect with brands.
Automated Marketing Will Become the Norm
Marketers that are looking to tap into the potential of automated marketing will have an easier time succeeding in the coming years. As more and more companies automate their marketing processes, the use of automation will only become more common. This will make it easier for businesses to create more content, schedule it in a way that works for their needs, and track how customers are engaging with the content. This will make it easier for marketers to be more consistent with their marketing efforts, and make more of an impact with less effort. Automated campaigns are also likely to become more sophisticated over the next few years. As artificial intelligence becomes more advanced, marketers will be able to incorporate more sophisticated strategies into automated campaigns. This will allow marketers to use AI to target specific customer segments, and tailor the message to their specific needs without having to program every detail.
Business to Consumer (B2C) Messaging Will Grow
B2C messaging is likely to become an increasingly important part of the marketing strategy of many companies. For example, many brands are turning to B2C messaging to increase their revenue. This is especially true in cases where these brands are targeting a specific customer segment with their products. Similarly, B2C messaging is also proving to be an effective marketing strategy for many companies that are expanding into new markets. B2C messaging is especially popular in markets like Southeast Asia, where consumers are increasingly turning to online platforms to communicate with brands. B2C messaging also makes a lot of sense in certain markets, like the United States and other Western markets, where customer expectations are becoming increasingly high. These types of customers are often willing to try new products, and are more likely to be willing to try a new restaurant or other service if it has an online review. B2C messaging is likely to remain a popular marketing trend in the years to come, especially for businesses and brands that want to expand their customer base, expand their reach, and engage with a larger audience.
Chatbots Will Become an Increasingly Important Part Of Marketing Mix
Video will continue to be a popular form of content, but chatbot technology is also expected to rise in popularity. Chatbot technology has been around for a while now, but it hasn’t been widely adopted by marketers. This will change in the years to come, as more and more brands start to experiment with chatbot technology. In fact, many experts predict that by 2021, nearly 2/3 of internet users will interact with a chatbot at least once in the next 12 months. This is great news for marketers, as it means that chatbot technology is quickly becoming a more popular marketing tactic. It is also expected to become an increasingly important part of the marketing strategy of many brands. This is because it is an effective way for brands to target specific customer segments and increase the likelihood that those customers will engage with their content. As chatbot technology becomes more popular, it is likely to become a more common marketing tactic.
Bottom Line
Text messaging is a proven marketing strategy that is appealing to a wide range of customers across a wide range of industries. In fact, text messaging is one of the fastest-growing marketing channels globally, and is expected to become even more relevant in the coming years. If you want your business to succeed in the future, you need to be aware of the upcoming trends that will influence how businesses use text messaging for marketing purposes in 2023 and beyond.
