SMS marketing is an evergreen digital marketing strategy. Businesses from various industries use SMS to stay in touch with their customers and prospective leads. Sending SMS messages in bulk and customizing them requires software services. Businesses use third-party services to integrate the software with their customer database and streamline SMS marketing.
Business SMS platforms make it easy, convenient, and hassle-free to send customized messages in bulk. Small, medium and large-scale businesses can use these platforms. TXTImpact and ZipWhip are two popular business SMS platforms in the market. In this post, we’ll compare the platforms based on different aspects and determine which one is best suited for your business needs.
Introduction of Both
TXTImpact
TXTImpact is a US-based SMS marketing platform and was launched in 2006 by Wire2Air. Today, it is the leading Business Text Message Marketing Service Provider. IT helps small businesses, top brands, and marketing agencies to create text message marketing campaigns and bulk texting applications. TXTImpact has clients from various industries, including governmental agencies, non-profit organizations, and many others.
ZipWhip
ZipWhip offers two-way texting to reduce the need for sending emails and making phone calls. ZipWhip has been developed by Twilio and is available as Android and iOS apps, browser extension, and a web-based app. Businesses can decide which version of ZipWhip is more convenient to integrate with their existing business systems.
Audience
TXTImpact
TXTImpact is suitable for marketing agencies, small businesses, non-profit organizations, political parties, religious establishments, brands, government agencies, hospitals, realtors, fitness centers, Law Firm, etc.
ZipWhip
ZipWhip is suitable for a range of business establishments and companies that prefer to maintain two-way communication with their customers using text messaging instead of phone calls or emails.
