Let’s face it: texting is a part of modern life. People use text as an alternative to voice calls and emails. But do you know when to use which one? The answer is simple: when there are differences between the two. If you want to stand out from the crowd and build trust with your target audience, differentiate between SMS and text. And no, we aren’t talking about switching from SMS to chat or vice versa - we are referring to the messages that a user receives in their inbox versus those they see on their phones.
What is SMS?
Sending short messages (SMS) is the most common way to send text. SMS is a standard for sending short text messages between two mobile phone networks. It’s a great option when you need to deliver a message quickly, often when you don’t have the opportunity to use voice calls. SMS is not a marketing channel. It’s a communication channel.
What is text?
Text is any message that is longer than 160 characters sent via your company’s email platform. Text is a preferred format for communicating with your customers, especially when they aren’t able to answer their phone calls.
For example, if a client emails you with a question, they probably don’t want an answer in an email. In this case, you can send a quick, friendly response in the form of text. Many businesses now use texting to communicate with customers because of the flexibility it offers. Text is a preferred format for communicating with your customers, especially when they aren’t able to answer their phone calls.
The Difference Between Text and SMS
SMS is a short, one-way communication channel that works on a predefined channel, often on a phone line. Text is a longer, two-way communication channel that works via mobile networks, often on a Wi-Fi connection. You can use both SMS and text to communicate with your customers, but you should consider which one is best for each situation. You can differentiate between the two by using certain terms and phrases.
Here are some examples:
“Texting” indicates that the message is being sent via text. “Sending a text message” is the same as “texting”.
“Sending a text message” indicates that the message is being sent via text. “Texting” is the same as “sending a text message.”
Why Separate Your Messaging?
There might be many reasons for you to differentiate between SMS and text. However, you can use SMS to communicate with all the audiences you want. SMS might be a hassle for some audiences because they prefer to read their messages on the phone, rather than on their computer or handheld device. In this case, you can use text, which is a two-way communication channel, to reach them. You can also use text to reach audiences that are hard to reach via fewer channels, such as the hearing impaired.
Knowing your Audience
When you decide to use SMS or text, it's important to know the difference between the two. You should also select the right channel based on the audience you are targeting. There are many aspects that you need to consider when it comes to your audience. The age group, sex, language, and location of your customers are some of the factors that you should consider when deciding which type of messaging to use. Using SMS for a given company's customers may not work for other companies. It's important for businesses to know their customers better so that they can use the right type of channel for each customer.
How to Differentiate While Keeping it Simple
If you want to differentiate between SMS and text, you can do so by using certain phrases, such as “We want to hear from you,” “No question is too small,” and “We want to be your preferred choice.” You can also use these phrases in your email signature, marketing materials, and website.
Conclusion
Whether you’re a business owner or a freelancer, using the right channel for each audience plays an important role in marketing and branding. It’s important for businesses to know their customers better so that they can use the right type of channel for each customer. And it doesn’t matter whether you are a small business or a large corporation - no one wants to receive the same message in their inbox and on their phone. Therefore, it’s important to know the differences between text and SMS and which one is best suited for which audience.
