The Modern Method to Market Your Business
A Keyword is a unique word that can contain letters and numbers selected by the business. They allow the customer to interact with your services and to receive on-demand information such as business locations, daily specials, coupons, join lists, etc.
Selecting the right Keyword can mean the difference between a customer deciding to join your texting list or not. It's similar to a slogan in a way that it should be retained in the customer's mind long enough so that they can open their phone and text it to your business texting number. Using a simple, but catchy combination of numbers and letters makes it easier for the customer to remember the Keyword and therefore, more likely to interact with it. They are an integral factor in determining how successful your campaign will be and should be created with as much thought as any marketing campaign would have.
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